The background of HEFT

Committed since childhood.

What started with a child’s experiences when growing up on the family’s poultry farm, has now grown into a global company, committed to improving farm animal management. A commitment that has been present ever since that six-year-old boy said to himself that “this could and should be done in a better way”.

First-hand experience from farm life, and all things related to the steps and cycles of raising animals for food production, in combination with a will to change, is the core of our company. We have developed innovations which makes a big difference in improving the last step in the life of farm animals. In everyday farm situations but also when emergency situations calls for it.

Our vision

We want to see a global change to a sustainable farm animal management.

The individuals behind HEFT consist of investors and a dedicated team who identified a gap in more humane solutions for handling the ending of farm animals’ lives. Upon encountering the HEFT method, they were inspired to commit themselves to the belief that not only can we do better, but we should do better. Our vision to make farm animal management more sustainable necessitates a holistic approach, with every aspect being crucial. We offer a solution to make the final step of farm animal life more humane, and we are committed to its improvement.

Our values.

With respect for animals, nature and humans, we are committed to provide the market with innovative and safe solutions for more sustainable and transparent industries.

Innovative

We continuously strive to develop smart, effective solutions that support better farm animal management. By embracing new technologies and challenging conventional methods, we create products that bring real value to producers and the animals in their care.

Respectful

Respect is at the heart of everything we do—respect for animals, for the people who care for them, and for the cycle of life and death in farming. We believe that ethical treatment and thoughtful practices are fundamental to responsible animal agriculture.

Transparency

We understand that farmers have long done the best they could with the tools available. By offering better, more considerate methods, we support an industry that no longer needs to hide its practices. It’s not about pride, but about making improvements that allow for greater openness—so that everyone involved can feel more confident in the way animals are cared for, even at the end of life.

Safety

We prioritize the well-being of both people and the planet. Our concepts are designed with a strong focus on safety—safe to use, safe for animals, and safe for the environment—because sustainability starts with smart, careful choices.

Commitment

We are driven by a deep sense of purpose. Every day, we work to improve animal welfare, support farmers, and raise industry standards. Our commitment goes beyond products—it’s about making a lasting, positive impact.

Our team

A team with big heart and commitment to improve the last step of animal life

Nicole Krefting

CEO

Sebastian Strand

General manager

Philip Krefting

Technical product developer

Yassine Ajnaou

Creative director

Improving farm animal management.

Individuals working with animals often form personal connections with them, caring deeply about their well-being and finding it distressing when animals suffer. When it comes to ending farm animals’ lives, minimizing stress and pain is critical. We offer safe solutions designed to support operators with consistency and a non-aversive approach, ensuring that the process is as humane as possible.

More humane method
Operator friendly